An early example of a music video was in 1929, which was 'St. Louis Blue's' by Bessie Smith. The video was composed of a two-reel short film, with a dramatized performance. This video went on to be shown until 1932.
In 1940, Walt Disney released 'Fantasia', an animated film which is based around famous pieces of classical music.
Within the mid-1950's, even more music videos and music proms were being filmed. However, before then, films by animators were accompanied by musical scores labeled 'visual music'.
Around 1960, the Scopitone, a visual jukebox, was invented in France and begun to produce short films by many French artists. It spread worldwide, and similar machines were patented, like the Color-Sonic in America.
The Modern Era
The key innovation of the development of the modern music videos is the growth of video recording and editing techniques. The introduction of high-quality color videotape recorders and portable video cameras enabled many pop acts to produce promotional videos quickly and cheaply.
In the 1980's, releasing a music video to accompany a new single had become normal. Artists such as The Jackson's created lavish music videos with million dollar budgets, most noticeable, the video 'Can You Feel It'.
In 1981, MTV was launched, and the first music video to be aired was 'Video killed the Radio Star'. By the mid-1980's, artists started to use a storyline or a plot in their music video, for example Micheal Jackson, of which had a beginning, a middle, and an end. An example of this is 'Billie Jean'. However, in 1984, the music video of 'Thriller' took the music video format to a whole new level.
Today, music videos approach the popularity of the songs themselves, being sold in collections on video tape and DVD. Furthermore, video-sharing websites, most noticeable You Tube, is where the main music videos are being watched, which the artists uploading their music video through their record labels.
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