The purpose of a music video

Why have a music video? What is the purpose?......

The main purposes of a music videos are as follows ;

1. To sell the song, and that the music video will make you remember the song via the video.

2. If the video is a narrative, the music video is to give the audience a better understanding of the song.

3. To entertain the audience.

4. To sell CDs and DVDs to the audience. The visual display of the song will have a higher chance of the song being sold.

5. To showcase the artists' status and reputation.

 Disadvantages of music videos ;

1. The costs of the videos are high to produce

2. Could give the artist a bad reputation (for example, Rebecca Black)